Yemo Traffic Management

Newspapers and magazines use YEMO Traffic Management to streamline their ad production processes. Our fully web enabled solution supports location independent ad production. Often this solution is used in combination with Business Process Outsourcing (BPO) to India or other low wage countries for the production of ads. A tremendous business case for any publisher.

Features :

Users of YEMO Traffic Management are typically:

• Ad designers to retrieve the data for ad production and store the final ad produced.
• Sales to manage their ads – location independent.
• Traffic management for generic process management.

Orderlist :

Orderlist is the main interface in which all orders and materials are managed. Orders can be automatically updated from the ad booking system or can be entered manually. The following main stages are distinguished during the ad production process:

• Ad booking.
• Gathering briefing and materials (logo, image, text) for ad production.
• Ad production, inclusive preflight.
• Visual proofing.
• Waiting for page production.

All relevant information about the ad is displayed in the order details screen. In this screen the user can add logo and archived materials from the database directly or pick-up materials from his desktop. All collected materials for an advertisement are viewed in easy to access tabs.

Tasklist :

The tasklist is the interface for the ad designer to download the materials to his desktop, upload the final results and enter the time spent on producing ads. When uploading the ad, it will be preflighted. So, in case of issues the designer can resolve them directly.

Proofing Tool :

In the visual proofing stage the user van can give feedback about the ad using the proofing tool. The instructions are saved in HTML. Functions are:

• Move object.
• Resize object.
• Delete text.
• Replace text.
• Insert text.
• General instructions.

Proofing Tool :

All ads produced are stored in the database and can be used as reference for new ads.

Digital Briefing

Instead of using hand scribbled notes, YEMO has added the possibility to make briefings via a digital briefing tool. Here it is possible to use an archived ad as the basis to indicate changes.

Logo database

Manage logos on a client level or brand logos on a generic level.

Dashboard

The main overviews are shown and managed in order list. Additionally we show:

• Main overview with all ads in process.
• Overview of ads sorted per date.
• Average ad production times for a selected period.
• Number of ads that were sent back to designer after proofing stage.
• Number of ads that received images with insufficient resolution.

Publication Plan

In publication plan it is possible to manage per individual publication the deadlines for the production stages. It enables you to structure your process with all participants involved.

PDF delivery

Integrated in YEMO Traffic Management is a website in which advertising clients can post their PDF’s. This PDF will be preflighted before acceptance into the workflow. The client receives a message when the PDF needs to be checked and improved.

Movie Review Tool

With the movie review tool Flash animations or movies can be reviewed. Comments can be given per separate frame. Very easy to comprehend!